Franchising Strategies The Entrepreneur’s Guide to Success

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Synopsis

A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.
For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include:


The franchising business model, including its history, economic impact, and regulations


Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas


Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends

With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.

Book details

Author:
Ed Teixeira, Richard Chan
ISBN:
9781000602517
Related ISBNs:
9780367458423, 9780367472351, 9781003034285
Publisher:
Taylor and Francis
Pages:
172
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2022-07-01
Usage restrictions:
Copyright
Copyright date:
2022
Copyright by:
Ed Teixeira and Richard Chan 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction