Markenmanagement im Handel Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen Strategien — Konzepte — Praxisbeispiele

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Synopsis

Das erste wirklich umfassende Buch zum Markenmangement im Handel.

Book details

Edition:: 2000
Author:: Dieter Ahlert, Peter Kenning, Dirk Schneider
ISBN:: 9783322869333
Related ISBNs:: 9783409116435
Publisher:: Gabler Verlag, Wiesbaden
Pages:: N/A
Reading age:: Not specified
Includes images:: No
Date of addition:: 2022-07-16
Usage restrictions:: Copyright
Copyright date:: 2000
Copyright by:: N/A
Adult content:: No
Language:: German
Categories:: Business and Finance, Nonfiction