International Direct Marketing Principles, Best Practices, Marketing Facts

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Synopsis

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Book details

Edition:
2007
Author:
Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas
ISBN:
9783540396321
Related ISBNs:
9783540396314
Publisher:
Springer Berlin Heidelberg
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2022-07-27
Usage restrictions:
Copyright
Copyright date:
2007
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction