Value Driven Product Planning and Systems Engineering

You must be logged in to access this title.

Sign up now

Already a member? Log in

Synopsis

Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.

Book details

Edition:
2007
Author:
Harry E. Cook, Luke A. Wissmann
ISBN:
9781846289651
Related ISBNs:
9781846289644
Publisher:
Springer London
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2022-08-06
Usage restrictions:
Copyright
Copyright date:
2007
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Technology