Conjoint Measurement Methods and Applications

You must be logged in to access this title.

Sign up now

Already a member? Log in

Synopsis

Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Book details

Edition:
2000
Author:
A. Gustafsson, A. Herrmann, F. Huber
ISBN:
9783662063958
Related ISBNs:
9783540665267
Publisher:
Springer Berlin Heidelberg
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2022-08-16
Usage restrictions:
Copyright
Copyright date:
2000
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Mathematics and Statistics, Nonfiction