Content Infrastructure Management Results of an empirical study in the print industry

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Synopsis

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

Book details

Edition:
2006
Series:
Markt- und Unternehmensentwicklung Markets and Organisations
Author:
Alexander Benlian
ISBN:
9783835057005
Related ISBNs:
9783835003682
Publisher:
Deutscher Universitätsverlag
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2022-08-20
Usage restrictions:
Copyright
Copyright date:
2006
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Nonfiction