Diversity in European Marketing Text and Cases

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Synopsis

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Book details

Edition:
2012
Author:
Thomas Rudolph, Bodo B. Schlegelmilch, András Bauer, Josep Franch, Jan Niklas Meise
ISBN:
9783834969767
Related ISBNs:
9783834914200
Publisher:
Gabler Verlag, Wiesbaden
Pages:
N/A
Reading age:
Not specified
Includes images:
No
Date of addition:
2022-08-21
Usage restrictions:
Copyright
Copyright date:
2012
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction