The Design Imperative The Art and Science of Design Management

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Synopsis

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Book details

Edition:
1st ed. 2019
Author:
Steven Chen
ISBN:
9783319785684
Related ISBNs:
9783319785677
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2022-12-08
Usage restrictions:
Copyright
Copyright date:
2019
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction