Church Advertising, Public Relations and Marketing in Twentieth-Century America Retailing Religion
Synopsis
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.Book details
- Edition:
- 1st ed. 2022
- Series:
- Histories of the Sacred and Secular, 1700–2000
- Author:
- John C. Hardin
- ISBN:
- 9783031130441
- Related ISBNs:
- 9783031130434
- Publisher:
- Springer International Publishing
- Pages:
- N/A
- Reading age:
- Not specified
- Includes images:
- No
- Date of addition:
- 2022-12-15
- Usage restrictions:
- Copyright
- Copyright date:
- 2022
- Copyright by:
- The Editor
- Adult content:
- No
- Language:
- English
- Categories:
- History, Nonfiction, Religion and Spirituality