Firms in the Fashion Industry Sustainability, Luxury and Communication in an International Context

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Synopsis

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

Book details

Edition:
1st ed. 2021
Author:
Laura Rienda, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Irene García-Medina
ISBN:
9783030762551
Related ISBNs:
9783030762544
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2022-12-20
Usage restrictions:
Copyright
Copyright date:
2021
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction