Exploring Omnichannel Retailing Common Expectations And Diverse Realities

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Synopsis

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures.

While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Book details

Edition:
1st ed. 2019
Author:
Richard Cuthbertson, Wojciech Piotrowicz
ISBN:
9783319982731
Related ISBNs:
9783319982724
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2022-12-26
Usage restrictions:
Copyright
Copyright date:
2019
Copyright by:
Springer Nature Switzerland AG 
Adult content:
No
Language:
English
Categories:
Business and Finance, Computers and Internet, Nonfiction