Social Marketing Principles and Practice for Delivering Global Change

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Synopsis

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:



Fresh content on climate breakdown, inequality and diversity, public health and poverty


The critical capacity to analyse the origins, workings and future of our economic system


Contemporary case studies from around the world demonstrating how change happens


Reflective questions and critical thinking tasks to aid understanding


This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.

Book details

Edition:
4
Author:
Gerard Hastings, Christine Domegan
ISBN:
9781000847864
Related ISBNs:
9781032059662, 9781003200086, 9781032059679
Publisher:
Taylor and Francis
Pages:
351
Reading age:
Not specified
Includes images:
No
Date of addition:
2023-04-19
Usage restrictions:
Copyright
Copyright date:
2023
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction