Marketing and Smart Technologies Proceedings of ICMarkTech 2021, Volume 2

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Synopsis

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Book details

Edition:
1st ed. 2022
Series:
Smart Innovation, Systems and Technologies (Book 280)
Author:
José Luís Reis, Marc K. Peter, Zorica Bogdanović, Ricardo Cayolla
ISBN:
9789811692727
Related ISBNs:
9789811692710
Publisher:
Springer Singapore, Singapore
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2023-06-03
Usage restrictions:
Copyright
Copyright date:
2022
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Business and Finance, Computers and Internet, Nonfiction, Technology