Contemporary Issues in Marketing and Consumer Behaviour

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Synopsis

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:


Digital Markets and Marketing


Hierarchies of Knowledge in Marketing


Marketing Inequalities: Feminisms and intersectionalities


The Ethics and Politics of Consumption

New case studies include:


Emerging Economy Brands


The Fairtrade Brand


Disappearing Influencers


Decolonising the Media


Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.

Book details

Edition:
3
Author:
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman
ISBN:
9781000898262
Related ISBNs:
9781003201151, 9781032062006, 9781032061993
Publisher:
Taylor and Francis
Pages:
198
Reading age:
Not specified
Includes images:
No
Date of addition:
2023-07-17
Usage restrictions:
Copyright
Copyright date:
2023
Copyright by:
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman, The right of Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman to be identified as authors of this work has been asserted in accordance with sections 
Adult content:
No
Language:
English
Categories:
Business and Finance, Earth Sciences, Law, Legal Issues and Ethics, Nonfiction, Sociology