The Guide to Earned Media How to Use PR Strategies to Enhance Your Brand

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Synopsis

Harness the power of public relations and discover how you can secure meaningful press for your organization.It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

Book details

Author:
Annie Pace Scranton
ISBN:
9781398611061
Related ISBNs:
9781398611054
Publisher:
Kogan Page
Pages:
184
Reading age:
Not specified
Includes images:
No
Date of addition:
2023-08-02
Usage restrictions:
Copyright
Copyright date:
2023
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Communication, Nonfiction