Responsible Consumption and Sustainability Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

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Synopsis

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles. 

Book details

Edition:
1st ed. 2023
Series:
Springer Business Cases
Author:
Enrique Carlos Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-Ladero, Ana Lanero Carrizo
ISBN:
9783031307423
Related ISBNs:
9783031307416
Publisher:
Springer International Publishing
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2023-08-11
Usage restrictions:
Copyright
Copyright date:
2023
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Business and Finance, Earth Sciences, Nonfiction, Science, Sociology