Sport Entrepreneurship and Innovation

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Synopsis

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

Book details

Author:
Vanessa Ratten and João J. Ferreira
ISBN:
9781315393360
Related ISBNs:
9781138941748, 9781315393384, 9781138941731
Publisher:
Taylor and Francis
Pages:
264
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2023-09-17
Usage restrictions:
Copyright
Copyright date:
2017
Copyright by:
selection and editorial matter, Vanessa Ratten and João J. Ferreira 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Sports