Communicating Strategy

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Synopsis

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'
Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.
With guidance on how to create change champions, the book is vital reading for senior managers globally.

Book details

Author:
Phil Jones
ISBN:
9781351950268
Related ISBNs:
9781315259840, 9780566088100, 9781138469891
Publisher:
Taylor and Francis
Pages:
198
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2023-10-01
Usage restrictions:
Copyright
Copyright date:
2008
Copyright by:
Phil Jones 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction