Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1

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Synopsis

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Book details

Edition:
1st ed. 2024
Series:
Smart Innovation, Systems and Technologies (Book 344)
Author:
José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos
ISBN:
9789819903337
Related ISBNs:
9789819903320
Publisher:
Springer Nature Singapore
Pages:
N/A
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2023-10-05
Usage restrictions:
Copyright
Copyright date:
2024
Copyright by:
The Editor 
Adult content:
No
Language:
English
Categories:
Computers and Internet, Mathematics and Statistics, Nonfiction, Technology