E-Business Essentials Building a Successful Online Enterprise
Synopsis
This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.Book details
- Edition:
- 1st ed. 2023
- Series:
- EAI/Springer Innovations in Communication and Computing
- Author:
- Hamed Taherdoost
- ISBN:
- 9783031396267
- Related ISBNs:
- 9783031396250
- Publisher:
- Springer Nature Switzerland
- Pages:
- N/A
- Reading age:
- Not specified
- Includes images:
- Yes
- Date of addition:
- 2023-10-05
- Usage restrictions:
- Copyright
- Copyright date:
- 2023
- Copyright by:
- The Editor
- Adult content:
- No
- Language:
- English
- Categories:
- Business and Finance, Computers and Internet, Nonfiction, Technology