Political Marketing Theoretical and Strategic Foundations

You must be logged in to access this title.

Sign up now

Already a member? Log in

Synopsis

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Book details

Series:
Routledge Research In Political Communication Ser.
Author:
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
ISBN:
9781317462583
Related ISBNs:
9781315701684, 9780765629166, 9780765622914
Publisher:
Taylor and Francis
Pages:
352
Reading age:
Not specified
Includes images:
Yes
Date of addition:
2023-11-30
Usage restrictions:
Copyright
Copyright date:
2011
Copyright by:
Taylor & Francis 
Adult content:
No
Language:
English
Categories:
Nonfiction, Politics and Government