The Advertising Age Encyclopedia of Advertising

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Synopsis

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Book details

Author:
John McDonough, Karen Egolf
ISBN:
9781135949068
Related ISBNs:
9781315062754, 9781579581725
Publisher:
Taylor and Francis
Pages:
2000
Reading age:
Not specified
Includes images:
No
Date of addition:
2023-11-30
Usage restrictions:
Copyright
Copyright date:
2003
Copyright by:
N/A 
Adult content:
No
Language:
English
Categories:
Business and Finance, Nonfiction, Reference