Management and Business Research
Synopsis
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQs
Video content
Templates and data sets
Glossary flashcards
Additional case studies
These can be accessed by students at study.sagepub.com/easterbysmith7e
Book details
- Edition:
- Seventh Edition
- Author:
- Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade
- ISBN:
- 9781529758559
- Related ISBNs:
- 9781529734515, 9781529758566, 9781529734522, 9781529758573, 9781526450975
- Publisher:
- SAGE Publications
- Pages:
- N/A
- Reading age:
- Not specified
- Includes images:
- Yes
- Date of addition:
- 2024-09-03
- Usage restrictions:
- Copyright
- Copyright date:
- 2021
- Copyright by:
- Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe and Danat Valizade
- Adult content:
- No
- Language:
- English
- Categories:
- Business and Finance, Nonfiction, Reference