Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

You must be logged in to access this title.

Already a member? Log in

Synopsis

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.

Book details

Edition:: 2024
Series:: Information Systems Engineering and Management (Book 9)
Author:: Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, Ramanjeet Singh
ISBN:: 9783031657276
Related ISBNs:: 9783031657269
Publisher:: Springer Nature Switzerland
Pages:: N/A
Reading age:: Not specified
Includes images:: Yes
Date of addition:: 2024-09-28
Usage restrictions:: Copyright
Copyright by:: The Editor
Adult content:: No
Language:: English
Categories:: Business and Finance, Computers and Internet, Nonfiction, Technology