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16 results found.

Title ISBN Author Copyright
An Integrative Guide to Consumer Neuroscience 9780192507297 Peter Kenning, Sven Braeutigam 2022
An Integrative Guide to Consumer Neuroscience 9780192507280 Sven Braeutigam, Peter Kenning 2022
Customer Trust Management: Ein Beitrag zum Vertrauensmanagement im Lebensmitteleinzelhandel (Unternehmenskooperation und Netzwerkmanagement) 9783322814616 Peter Kenning 2002
Entgrenzungen des Konsums: Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung 9783658193393 Peter Kenning, Jörn Lamla 2018
Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben (Springer-Lehrbuch) 9783540694472 Dieter Ahlert, Peter Kenning 2007
Paradoxien des Verbraucherverhaltens: Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung 9783658238414 Birgit Blättel-Mink, Peter Kenning 2019
Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben (Springer-Lehrbuch) 9783642552410 Dieter Ahlert, Peter Kenning, Christian Brock 2018
Sustainable Marketing Management: Grundlagen und Cases 9783658024376 Heribert Meffert, Peter Kenning, Manfred Kirchgeorg 2014
Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben (Springer-lehrbuch Ser.) 9783662618516 Dieter Ahlert, Peter Kenning, Christian Brock 2020
Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder und Institutionen 9783658299354 Peter Kenning, Andreas Oehler, Lucia A. Reisch 2021
Markenmanagement im Handel: Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen Strategien — Konzepte — Praxisbeispiele 9783322869333 Dieter Ahlert, Peter Kenning, Dirk Schneider 2000
Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder und Institutionen 9783658109264 Peter Kenning, Andreas Oehler, Lucia A. Reisch, Christian Grugel 2017
Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts (Forum Vertriebs- und Handelsmanagement) 9783834939234 Dieter Ahlert, Peter Kenning, Rainer Olbrich, Hendrik Schröder 2012
Wissensmanagement in Dienstleistungsnetzwerken: Wissenstransfer fördern mit der Relationship Management Balanced Scorecard (Information - Organisation - Produktion) 9783322820945 Stephan Zelewski, Dieter Ahlert, Peter Kenning, Reinhard Schütte 2005
Neuroökonomie: Grundlagen - Methoden - Anwendungen 9783834963734 Thomas Bender, Corinna Bürger, Amin Derouiche, Klaus Fließbach, Nikos Green, Hauke Heekeren, Mirja Hubert, Peter Kenning, Carolin Neuhaus, Hilke Plassmann, Martin Reimann, Susanne Scheibe, Kai Vogeley, Bernd Weber, Michael Zichy 2011
Neuroscience in Information Systems Research: Applying Knowledge of Brain Functionality Without Neuroscience Tools (Lecture Notes in Information Systems and Organisation #21) 9783319487557 René Riedl, Fred D. Davis, Rajiv Banker, Peter H. Kenning 2017